How solid is your marketing data? Unsure?
We can perform a data quality audit that will give you a snapshot of your overall quality, postal deliverability and the demographic distribution in your data. Our data quality audit is quick, easy and comprehensive. It will provide you with a graphically rich picture of your data quality, showing where it may be weak and what can be done to improve it.
The Data Quality Audit engagement enables you to develop a baseline assessment of the current level of data quality of your CRM data. As a first step, we recommend clients to undertake this step and the Data Quality Audit will enlighten the condition of the data at many levels.
Our Data Quality Audit Report will provide a summary of the condition of the data in relation to:
This holistic approach will identify and report what opportunity there is to improve the quality of the data and provide a point in time from which the data condition can be benchmarked moving forward. After the Quality Audit, the data is ready to be cleansed and enhanced.