Profiling your data gives you a greater understanding of who your customers and prospects are. It allows you to refine and target your communications and can help you to retain existing customers and identify prospects who are more likely to become customers.
Detailed demographic profiling can provide valuable insight into how the profile of your customers compares to your market in general. This insight can inform you a right marketing strategy to target them at a right timing. Profiled marketing data not only guarantees the results, but also significantly increases the return of your marketing investments.
Appending the profiled variables to each of your records will give you the ability to identify and segment different groups of people enabling far greater targeting for your communications. Profiling has the power to improve target and marketing effectiveness by a factor of 10 compared to blanket mailings or campaigns.